This is chapter 13 in the 2.0 version of the book. This chapter was concerned with the fact that globalization would have an American face, an American look, and American taste. Friedman contends that while the flat-world platform has the potential to homogenize cultures, it also has greater potential to nourish diversity.
The flat-world platform lets you upload your own culture to the world. It is like pizza dough. Different cultures can season and flavor it to suit themselves. It also lets people stay in their own culture without having to emigrate to innovate.The global platform allows us to use multiple forms of sharing work, knowledge, and entertainment.

Google, is available in 116 different languages. The flattening of the world brings more radio, more phone, more travel, more trade. The newest use is podcasting to share our local culture.

I liked the quote from Wang, "We have different songs [than Americans] and we want to express different things, but the desire the the same. We all want to be seen and heard and be able to create stuff we like and share it...People from all over the world will draw knowledge and inspiration from the same technology platform, but different cultures will flourish on it. It is the same soil, but different trees will grow."